Pankaj Joshi is a management professional from Noida, India. After graduating from engineering school 18 years ago, he surfed through different technology waves at Adobe – from desktop publishing to web designing to video streaming, and from color management to formats engineering to typography. After 8 years into this journey he stepped out and earned his Global MBA from SPJain School of Global Management in Singapore. Back in Adobe with renewed vision, Pankaj started exploring the world of software and creative requirements in the Asian region. He is a key member of the team that adds support for scripts from the South East Asian, Indian, and Middle Eastern regions to Adobe’s creative line of products. As the product manager, Pankaj unceasingly strives to identify the unmet needs of creative professionals in this region and keeps challenging himself to reduce friction points in creative workflows and experiences.