Ksenya Samarskaya


Ksenya Samarskaya is the founding member of Samarskaya & Partners, a creative practice with a collaboration model at heart. S&P specializes in visual communications via brand strategy, identity design, typographic layout, type design, and occasional things for the internets.

Clients and collaborators have included Adidas, Adobe, Apple, Best Made Co., FX Networks, Google, Ideo, Intel, JaegerSloan, MCKL, Michael Kors, Monotype, Rosetta, Snoop Dogg, Uber, WeWork, YouTube, and others. Samarskaya has served on the board of AIGA/NY, and judged typography competitions including Communication Arts, TISDC, TDC, and the SoTA Catalyst Award. Samarskaya has taught typography and design at Harbour.Space University in Barcelona, University of the Arts in Philadelphia, and the School of Visual Arts in New York.

In addition to constant investigations for new letterforms for S&P’s Latin, Cyrillic, and Greek type design practice, Samarskaya’s recent research has explored typography in the realms of extended reality, as well as trying to understand the physical location of creativity in order to figure out how to best teach for it. She currently splits her time between Brooklyn, NY and Lisbon, Portugal.

For more, you can find Ksenya on Twitter, Medium, (and elsewhere) at @samarskaya.