August is the Director of Font Experience Lab of Arphic. Joined Arphic in November 2004, his job is to think about how typefaces could be used by designers and how typefaces could be shown properly under different circumstances, and also the match of different scripts. He is also doing the consultant of the brand typeface.
From 2014 to 2017, August was in charge of the Design Department of Arphic. So he knows very well of the process of font development from design, developing to engineering stage. He led many important Chinese custom font design projects such as HP, Intel. And he has given recommendations to Apple, Asus, HP, HTC, Huawei, and Nokia about Chinese typefaces. He also played the role of Project Manager of the development of Arphic’s important typefaces JingXiHei, JingXuKai, and JingCaiHei.