Vorathit “Tap” Kruavanichkit is a creative director and co-founder of Farmgroup, a Bangkok-based design consultancy. Founded in 2005, Farmgroup started with only 3 people, but have now grown to a team of 20. Throughout the years, it has worked with several major names in Bangkok including the Association of Siamese Architect, Noble Development and Football Association of Thailand, with projects reigning across different fields of art and design from branding and custom type design to installation and commercial interior spaces. Tap believes that by integrating the different disciplines, we are able to create a more complete brand experiences and contribute to better businesses for our clients. Besides working for clients, Farmgroup also annually organizes the Hotel Art Fair, gathering top galleries around the region under one roof for a weekend. The fair aims to provide the public with a more casual and comfortable atmosphere to view art.
Although among the design community, Tap is known for his role in Farmgroup, in his life, he is first and foremost a family man—a son, a brother, a dedicated husband and a loving father of his two sons. On an average day, Tap juggles between parents’ meeting and business meetings, Disney On Ice and design festivals, Peppa Pig and Paula Scher. Sometimes, his two roles merge. His two older sisters are among his business partners in Farmgroup.
Beyond his roles as a family man and a creative director, Tap is an avid Liverpool fan, a self-professed libertarian, a sneaker head, and a musician. In recent years, Tap, who has also earned a master degree in Business and Management, managed to turn some of his interests into business ventures. Tap was one of the owners of Knock Kitchen & Kicks—a restaurant and sneaker hybrid store, established in 2015. It was featured on Hypebeast before closing down. Similarly, Vorathit invested in the widely successful Studio Lam, a Ya-dong and experimental music joint. Studio Lam was featured in Monocle and Vice among many others.