Tan Sueh Li

 
 
 
 
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SUEH LI is a type and graphic designer from Malaysia. She holds a Masters in type design from the Type and Media Master program at the Royal Academy of Art, The Hague in 2009.

With an interest of finding Malaysia’s own unique identity in typography and type design, she is keen in exploring multilingualism in local context. Her work covers a broad range, from custom type for branding projects to experimental type for art institution to Chinese lettering for a fashion label to multilingual type in non-latin script (including Arabic).

She is also the founder of Huruf, an educational platform that explores type design and typography that are inspired by Malaysian culture through workshops, talks, events and research. She teaches typography and type design occasionally in local design institution.

 

BITS 8 on the beach Conference
Tan Sueh Li
October 7, 2018
Morning Session
10:00am - 12:40am
at Tamarind Ballroom,
InterContinental Hua Hin Resort


"In search of the Malaysian Type"

What keeps me motivated as a type designer are these questions in mind: What is the Malaysian type? How do we define Malaysian typography? Is there actually a Malaysian type? Coming from a multi-racial and multi-cultural country, how does the environment shape the local typographic landscape? Sueh Li will share her journey in searching for the Malaysian type.

 

BITS 8 on the beach Workshop
Tan Sueh Li
October 7, 2018
Afternoon Session
3:30pm - 5:00pm
at Tamarind 1,
InterContinental Hua Hin Resort
Available slots : 10

"Vernacular Typecooker"

Vernacular signage has a way of portraying a city’s typographic landscape, preserving a sense of place and identity. Unfortunately, they are slowly being replaced by homogenised signs that threaten to erase local culture and history. If a (type) designer has the chance to reinterpret it, how will it influence a city’s typographic
landscape?

In this workshop, we will explore and rework found signage via vernacular typecooker, with a given framework. Vernacular Typecooker was inspired by TypeCooker™, a tool that was invented by Erik van Blokland to generate random parameters for type drawing exercises.

BITS 8 on the beach Discussion Panel

October 6, 2018
Afternoon Session
3:30pm - 4:30pm
at Tamarind Ballroom,
InterContinental Hua Hin Resort

"Crossroad SE"

Asia Bilingual and multiple scripts in SE Asia have never been easy. This group discussion will be focusing on the common issue of what is like to a type designer and graphic designer in the cross culture junction.

Leaded by Muthu Nedumaran a pioneer of type design and type related technology and Tan Sueh Li, the new generation of Malaysian type designer. Both are two respected names in type design from Malaysia the heart of multiple scripts in SE Asia. Also join the conversation with Kelvin Wong a notable Malaysian designer who lives and works in Thailand.

This group discussion will be moderated by Anuthin Wongsunkakon. This session will be conducted in English.