Tanachot Sapruangnam


Tanachot Sapruangnam graduated with a degree in Communication Design from Bangkok University, where he first found his interest in graphic design and typography. He was influenced by Swiss international design, geometric shapes, and grid systems. Problem solving based projects are his most interest. His experimental type design project won a jury’s prize at Bangkok Degree Show in 2007. After graduation, he worked with Practical Design Studio for a year before moving to the UK to complete a Master’s Degree at Ravensbourne in London. He did a Thai-latinized typeface for his M.A. dissertation and graduated with distinction in 2011.

While in the UK, he exposed to different cultures, people, and ways of life. He spent his time in the UK living in Southend-on-Sea, London and Kent, working as freelance photographer and graphic designer. Apart from design sector, he also worked in bar/restaurant, as well in high-profile event management, where he gained more knowledge and transferable skills that he believes has enhanced his thoughts towards life and design discipline. 

In 2014, he returned to Bangkok and joined Samataphap (a Cadson Demak company) as a key person in the studio. He usually focuses on problem and solution identification as his primary approach, followed by stylish outcomes. Additionally, with his logical thoughts and systematic working methods, he has responsibility on a number of corporate identity system projects. Most of Cadson Demak’s online/offline publication and promo materials are designed under his visionary. 

Aside from his design career, he has been hosting Tuesday Night Talk Series for TAB. He also teaches visual communication design at Silpakorn University International College and typography at CommDe, Chulalongkorn University.