Keitaro Sakamoto

 
 
 
 

Credit: Luke Garcia, ATypI Sao Paulo

en.morisawa.co.jp
@hotkei

Joined Morisawa Inc. in 2008. Worked in promoting Font products and took charge of start-up projects such as “UD Typeface” and “TypeSquare (Web font)”. Invited new designs from domestic and overseas for the “Type Design Competition” which was resumed in 2012 after 10 years.

Studied abroad in Rhode Island School of Design, majored in Graphic Design and Digital+Media, as the Research Fellow in 2010. With the experience acquired from RISD, took charge as the project manager of the corporate sites. Participated in design events such as Association Typographique International (ATypI) as the speaker to improve international recognition of Morisawa. Appointed as the guest judge at the Good Design Award 2013.

 
 

BITS & Pieces 2017 Conference
Keitaro Sakamoto
October 29, 2017.
Late Afternoon Session
3.30 pm. - 5.00 pm. 
at W Hotel

“What Type is Your Type?"

We are type lovers. Every one of us is full of affection for type. We could definitely keep discussing on our favorites and how we like about them all night long saying "I love curves that sans-serif font has." or "The thin and horizontal strokes of this serif font are just fantastic."

Then, I wonder if your clients have the same mind set. You would be so lucky if your clients are also those who love type and could have good discussions out of it with you. Unfortunately, most of clients we encounter are rather business lovers and does not usually pay attention to how fascinating type is.

With these two key words, "readability" and "multilingual," which we have found along marketing in Japan, we would like to put our thoughts into how we could approach our clients so that they get interested in type and have a better understanding on the advantages type could bring to their business.