Bruno Maag


Bruno Maag is a type designer from Zurich, Switzerland. He began his career as an apprentice typesetter at Tages-Anzeiger, Switzerland's largest daily newspaper and went on to study Typography and Visual Communications at the Basel School of Design under Wolfgang Weingart and Andre Gürtler. After graduating, he joined Monotype in London and Chicago, where he was instrumental in setting up a custom type department. Upon returning to London in 1991, he founded his own studio, Dalton Maag, which over the last 25 years has created multi-script custom font families for global brands including Nokia, Lush, Intel, Burberry, HP, Amazon, Rio 2016, Google and AT&T. Dalton Maag also develops award-winning original typefaces such as Aktiv Grotesk, Effra, and Bressay, and assists design clients in refining wordmarks and modifying existing fonts for branding purposes. A regular lecturer in typography and type design, Bruno is a member of the ATypI Board, Alliance Graphique Internationale, the Typographic Circle, and a D&AD Trustee. His research into the emotional and neurological aspects of reading type informs his design practice and the font families developed by Dalton Maag.



BITS & Pieces 2017 Conference
Bruno Maag
October 29, 2017.
Late Afternoon Session
3.30 pm. - 5.00 pm. 
at W Hotel

“A new face for the BBC”

Summary: The BBC is probably one of the most revered brands in the world. As a broadcaster, it has established not only journalistic standards but also in regards to production values, design, audio and many other aspects. The BBC is a publicly funded service provider and a large part of its activities is to establish internationally recognised standards for accessibility across many areas.

Initiated by the Global Experience Language (GEL), the BBC’s shared design framework, Bruno will illustrate the origination and benefits of the BBC’s new typeface, and explain the importance of involving stakeholders throughout the process.