Jürgen Siebert

Jürgen Siebert (54) has studied physics in Frankfurt am Main, Germany. After his diploma in 1985 he worked as a scientific journalist and book author for several month. In 1986 he cofounded Germany’s leading graphic design magazine PAGE and became editor in chief until 1991. Then he moved to Berlin to join FontShop. Since then he is responsible for the curation of the FontFont type library, FontBook (with Erik Spiekermann, et al), FUSE, the TYPO design conference (program director), Fontblog (fontblog.de), Creative Morning Berlin (creativemornings.com) and other projects. In 2001 he becomes Chief Marketing Officer (CMO), since 2011 he is CEO of FontShop

BITS MMXV Special Workshop
Jürgen Siebert
November 22, 2013.
2.30 pm. - 5.30 pm.
5th fl Auditorium, bacc.
Available slots : 10 person

ลักษณะการ workshop จะเป็น Group discussion เกี่ยวกับ type business หรือการดำเนินธุรกิจกับฟอนต์ เนื้อหาการพูดคุยจะครอบคลุมไปถึงเทคนิคการโน้มน้าวลูกค้าให้เข้าใจถึงความสำคัญของ Custom font ว่ามีผลต่อการสร้างธุรกิจหรือ Brand Identity อย่างไร รวมถึงวิธีการจำหน่ายและเผยแพร่ font ของตัวดีไซเนอร์เอง

BITS MMXIII International Conference
Jürgen Siebert
November 22, 2013.
Morning session
5th fl Auditorium, bacc.

"Corporate Font: Branding With Type"

After a short introduction into the basics of the latin script, latin typefaces and their design classification, Jürgen Siebert examins the role of type in corporate and brand communication. Besides a corporate color and a graphical language type is the third main pillar for Corporate Design. Siebert demonstrates with some popular case studies (Mercedes Benz, Facebook, Nokia, Linde, …), how important the role of type in international global communication is today. But before a company choses a corporate font (family), the management and the involved designers had to check first the current and the future tasks of that type family. After that check they have 3 options: take a commercial typeface, modify a commercial typeface, or design an exclusive corporate typeface.