with August Lan
Available slots : 15
Arphic is a font foundry that mainly designs Chinese typefaces. In recent years, we received many custom projects that required us to design Chinese typefaces to match Latin typefaces. It’s fine for Arphic to design matched Chinese typefaces because that’s what we are good at. But what if the clients want to expand to other scripts such as Japanese, Korean or Thai? Could we design or find perfect matches according to our feeling? Do typefaces with similar features but in different scripts show the same emotion?
Starting from Chinese typefaces, we develop a system to classify typefaces with different emotions. In this workshop, we are going to classify typefaces of different scripts to the corresponding emotions. And it will be classified as a flavor wheel. When the flavor wheel is done, users could find the typefaces they need according to the emotions they would like to deliver in different scripts!
Bring your Laptop or Smart Phone.
NOTE: Only BITS9 tickets holder who attend this workshop.
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